Episode 5: Mobile First, Bitch!

Your online shop can sell more! Arrange a free strategy appointment with Jörg Dennis Krüger now: https://jdk.de/termin/.

Mobile is also fundamentally important for your shop. Jörg Dennis Krüger explains why!

Make your own shop more successful with conversion hacking? Arrange a free appointment with Jörg Dennis Krüger now: https://jdk.de/termin/


Welcome to the Conversion Hacking Podcast.

My name is Jörg Dennis Krüger and as my watchdog just rightly said, yes I am the conversion hacker and as a conversion hacker I have to say that one topic has become more and more interesting lately. 

And that's just the mobile issue. The world lives on the cell phone. It's amazing how mobile traffic has increased lately. Some time ago, when you were mobile, you still had no idea, as somehow, even as important.

It's not that long ago that all of their websites and online shops had to be made responsive so that it works on all devices. But the fact that this mobile revolution has really come is somehow, maybe not surprising, but somehow new. However, I am surprised how many are actually surprised by it.

I see so many online shops that are responsive, yes, there is a catch in mobile terms, but that they are now really mobile-friendly, you can see that unfortunately quite often that this is not the case . And look someone in the web analysis. 

I'm really surprised again and again, so in the b2c segment. It's a bit different in b2c. But how much the mobile quotas in the b2c segment have increased. We're talking about access rates of 70 or 80 percent for online shops from mobile visitors. And if I acquire some of my customers via Facebook and Instagram and so on, then the numbers are usually much higher because Facebook and Instagram have an incredible number of mobile users. 

And if someone clicks on an ad or on the post and so on, then they come to the website with the device, with the smartphone, and then it has to be picked up accordingly and maybe it has to be able to convert. And then I'm surprised and I don't understand why so many people still plan their websites on the big screen. Because the big screen, we mainly have it in the agencies, the people who are online savvy have big screens. 

In the IT departments there are large screens, but the screens for the users have actually gotten a bit smaller. And if I simply can't convince Mobile because something doesn't work, check outs, big problem mobile, then I'm really behind. And mobile is really a bit more than just displaying the page responsively. And I find moving from mobile to a desktop view much easier than tweaking from desktop to a mobile view. This means that if you really build a mobile site and concentrate on the essential things, then you can do exactly that. Concentrate on the important things. 

That's what it's all about, and then in the next step you can see how the whole thing should look on the desktop. Then it's best not to make the mistake of just making all the elements huge, because that doesn't help anyone either. It has to be hand and foot somehow. You can also display elements side by side. You don't have to enlarge them all and display them one below the other. But as I said: Mobile is so incredibly important and it simply has to work, the entire process and the little things too.

Mobile is still about haptics, it really is haptics. It's in my hands. I move it with my thumb and so on. And it simply has to feel right. So how are forms to be filled out, does it work, does it open in the right elements? Does this work with Android and iOS that the fields are properly filled out. In Safari as in Chrome for example. Are passwords stored properly? Does that feel good? am I really good at using my cell phone? 

For example, by automatically scrolling a page a little further when I have filled it out on my cell phone. It's so hard to just keep scrolling through a form field on your phone, it's a bit annoying. The site prefers to do it itself. Or even when it comes to where the keyboard is displayed, the form must be thought through accordingly. And if something then pops up in the form, then it has to be done in such a way that the operating system understands it or that I can still somehow operate the pull-down with my thumb and the like. So that I can really get through it fluently.

And at the latest when you check out, most of the pages are then completely focused on the desktop again, which you may even understand because it was often said: well, people do their research on mobile devices. But if you want to buy, then go to the PC and order there. And that was true for a long time. In the meantime I have to say that even I, who was never really a big advocate of mobile, do an incredible amount on the iPhone, an incredible amount on the phone. And the displays have gotten bigger, even outside of the iPhone world, the Android displays have gotten bigger, easier to use and stuff like that. 

Or that a lot of things are simply done on the go, and you notice it in the banking world, for example, how something like an N26 can suddenly outperform the banks because it simply offers everything on the app, because the savings banks and so on have not even started to develop decent mobile phone apps in their whole history of security madness. yes good To cut a long story short, everything has to work and it really has to work, and sometimes that's not all that complicated. If I can just leave a lot out. But Mobile simply has to run. And that is just as important for landing pages as it is for an online shop. It just has to work. 

So I basically babbled here for 6 minutes about the fact that it simply has to work on a mobile device, that you simply have to pay attention to it on a mobile device. And honestly, I think I would have liked to talk about it for 60 minutes because I just don't feel like seeing websites, landing pages, online shops anymore that are simply so incredibly badly positioned on mobile. 

And so really, please tattoo it in the brain: Mobile first! Google preaches that, everyone preaches that and it's fundamentally important. And then when I somehow design shops, look at websites, something. Then the main device simply has to be the cell phone, and by the way, that also works on the PC. Easy in Chrome, right click: examine. Then there's a funny button, there are basically two small screens on it, it looks a bit like a mobile phone in portrait and landscape mode, I click on it and then I can select in the window what Chrome now uses as a preview device should.

Do I just want an iPhone X or enter my size like that, or what do I know. I might not take an iPhone Plus, it's quite large. So prefer an iPhone X to have a medium size. And then I'll take a look at the page on the desktop and how it will look on mobile. Sometimes I press F5 before I form my opinion. Because of course sometimes JavaScript and so on, then only reload it again when you know the screen size correctly and stuff like that. And then I can see how it works.

And to be honest, I would like to see that when I have websites shown to me in the future, someone on the desktop jumps nicely into the mobile view and shows that first. Because only then do you really think from the user's perspective. And that's actually what I've been telling you in the last 8 minutes. It's about the user perspective. It's totally boom whether that, or what kind of device we use and what the important device is. It is important that this is what the user uses. And these are now smartphones. Perhaps the next step will really be Alexa and so on, speaking devices, which I don't yet see in e-commerce. 

But mobile devices really have to be supported by everyone now. That's where the user is. So let's do homework. And if you haven't quite found it and haven't quite understood how the preview works in examine mode and so on in Chrome, just look at the show notes. 

I'll put a short GIF in there where I show it exactly, or watch a short video. So that everyone knows how it works when we meet and if you show me your website, please show me mobile too. We don't have to get out our cell phones, we can do that in the web conference simply by switching the browser to mobile properly.

Here we go. And then you can have really great mobile conversion rates that are even better than on the desktop. Because this well I'll change the page for a moment I'll close a short tab and so on.

It's different on mobile. mobile I'm much more focused on a website and not on this one I have 4000 pages open here and switch to them. Rather, the focus is on one side. You don't open 10 search results and go through them one after the other, I look at one and then go back because it's not all that easy on a cell phone. In this respect I still have a lot better chances to sell better and you just have to do it.

So, let's go. Really let's go! Now! not until tomorrow! Mobile! And as I said, further information can be found in the show notes on JDK.de/Podcast and then you can click on the individual episodes and simply click on the responsive episode and then you can watch it accordingly and just try it out on your cell phone. Let's see how it looks there.

I always try my best to make the website responsive, but I'm sure there are some flaws and I'm happy about every tip. Until next time!