Your online shop can sell more! Arrange a free strategy appointment with Jörg Dennis Krüger now: https://jdk.de/termin/ .
Mobile is also fundamentally important for your shop. Jörg Dennis Krüger explains why!
Make your own shop more successful with conversion hacking? Make a free appointment with Jörg Dennis Krüger now: https://jdk.de/termin/
TRANSCRIPTION OF THIS EPISODE OF THE PODCAST
Welcome to the Conversion Hacking Podcast.
My name is Jörg Dennis Krüger and as my watchdog just rightly said, yes, I am the conversion hacker and as a conversion hacker I have to say, a topic has become more and more interesting recently.
And that's simply the mobile issue. The world lives on cell phones. It's incredible how traffic from mobile devices has increased recently. Some time ago, people had no idea about mobile, but saw it as somehow, even as important.
It wasn't that long ago that everyone made their websites and online shops responsive so that it worked on all devices. But the fact that this mobile revolution has really come about is somehow, perhaps not surprising, but somehow new. However, I'm surprised at how many people are actually surprised by it.
I see so many online shops that are responsive, yes there is a mobile catch in there, but the fact that they are now really mobile-friendly, unfortunately you see quite often that this is not the case . And someone take a look at the web analytics.
I'm really surprised every time, i.e. in the b2c segment. In b2c it's a little different. But how much the mobile quotas in the b2c segment have increased. We're talking about access rates of 70, 80 percent for online shops from mobile visitors. And if I acquire some of my customers via Facebook and Instagram and so on, then the numbers are usually much higher because Facebook and Instagram have an incredible number of mobile users.
And if someone clicks on an ad or clicks on the post and so on, then they also come to the website with their device, with their smartphone and then they have to be picked up accordingly and perhaps also have to be able to convert. And then I'm surprised and I don't understand why so many people still plan their websites on the big screen. Because we have the big screen, especially in the agencies where people who are online-savvy have big screens.
The IT departments have large screens, but the users' screens have actually become a bit smaller. And if I simply can't convince mobile because something isn't working, check outs, a big problem with mobile, then I'm really behind. And mobile is really a bit more than just displaying the page responsively. And I find the path from mobile to a desktop view much easier than optimizing from desktop to a mobile view. This means that if you really build a mobile site and concentrate on the essential things, then you can just do exactly that. Concentrate on the important things.
That's what it's all about and then in the next step you can see what the whole thing should look like on the desktop. Then it's best not to make the mistake of just making the elements all huge, because that doesn't help anyone. It has to be hand and foot somehow. You can also display elements next to each other. You don't have to enlarge them all and display them one below the other. But as I said: Mobile is so incredibly important and it simply has to work, the entire process and even the little things.
Mobile is still tactile, it really is tactile. I have it in my hand. I move it with my thumb and so on. And the feel just has to be right. So how are forms to be filled out, does it work, does it open in the right elements? Does this work with Android and iOS so that the fields are filled out properly. In Safari and Chrome, for example. Are passwords stored properly? Does that feel good? Do I really get through well on my cell phone?
For example, a page automatically scrolls a little further when I have filled it out on my cell phone. It's so difficult to just keep scrolling through a form field on your phone, it's a bit annoying. The site prefers to do this itself. Or even when it comes to where the keyboard is displayed, the form has to be thought through accordingly. And if something pops up in the form then it has to be done in such a way that the operating system understands it or that I can somehow still operate the pull-down with my thumb and the like. So that I can really get through it smoothly.
And by the time you check out, most of the pages are completely focused on the desktop again, which you might even understand because it was often said: Well, people do their research on mobile. But if you want to buy, then you just go to the PC and order there. And for a long time that was true. Now I have to say that even I, who was never really a big mobile supporter, do an incredible amount on the iPhone and an incredible amount on the phone. And the displays have become larger, even outside the iPhone world, the Android displays have become larger, easier to use and things like that.
Or that a lot of things are just being made mobile, and you can see it in the banking world, for example, how something like an N26 can suddenly overtake the banks because it simply offers everything on the app, because the savings banks and so on, in their whole security madness story, they haven't even started to develop proper mobile phone apps. Yes, good. Long story short, everything has to work and it really has to work and sometimes that doesn't take that much effort. If I can just leave out a lot. But mobile simply has to work. And this is just as important for landing pages as it is for an online shop. It just has to work.
So I basically rambled here for 6 minutes about the fact that it simply has to work on mobile, that you simply have to pay attention to mobile. And to be honest, I think I would have liked to talk about it for 60 minutes because I'm just tired of seeing websites, landing pages and online shops that are so incredibly poorly positioned on mobile.
And really, please tattoo it on your brain: Mobile first! Google preaches this, everyone preaches this and it is fundamentally important. And then when I somehow design shops, look at websites, something. Then the main device simply has to be the cell phone and this also works on the PC. Very easy in Chrome, right click: examine. Then there's a funny button that basically has two small screens on it, it looks a bit like a cell phone in portrait and landscape mode, I click on it and then I can select in the window which Chrome will now use as a preview device should.
Do I just want an iPhone X or enter my size like that or what do I know? Maybe I won't take an iPhone Plus because it's relatively big. So it's better to get an iPhone X to have a medium size. And then take a look at the page on the desktop and see how it will look on mobile. Sometimes I press F5 before I form my opinion. Because of course sometimes JavaScript and so on, then only reload it again when you know the screen size correctly and things like that. And then I see how it works.
And honestly, when I have websites shown to me in the future, I always want to see that someone on the desktop jumps into the mobile view and shows that first. Because only then do you really think from the user perspective. And that's actually what I've been saying for the last 8 minutes. It's about the user perspective. It doesn't really matter whether it is or what kind of device we use and what the important device is. What is important is that it is what the user uses. And these are now smartphones. Maybe next there will actually be Alexa and so on voice devices, which I don't see in e-commerce yet.
But mobile devices now really need to be supported by everyone. That's where the user is. So homework starts. And if you haven't quite found it and haven't quite understood how the preview in examine mode and so on works in Chrome, just take a look at the show notes.
I'll put a short GIF in there where I'll show you exactly that, or watch a short video. So that everyone knows how it works when we see each other and when you show me your website, which you can also show me on mobile. We don't have to take out our cell phone, we can simply do that in the web conference by properly switching to mobile in the browser.
Let's go. And then you can have really great conversion rates on mobile that are even better than on the desktop. Because this, well, I'll change the page for a moment, I'll close a short tab and so on.
This is different on mobile. mobile I'm much more focused on a website and not at all on this one - I have 4000 pages open here and switch between them. The focus is rather on one side. You don't open 10 search results and go through them one after the other. Instead, I look at one and then go back because it's not that easy on a cell phone. In this respect, I have a much better chance of selling better and you just have to do it.
So here we go. Really here we go! Now! not just tomorrow! Mobile! And as I said, further information can be found in the show notes on jdk.de/Podcast and then you can click on the individual episodes and then simply click on the responsive episode and then you can watch it accordingly and just try it out on your cell phone. Let's see what it looks like there.
I always put a lot of effort into making the website responsive, but I'm sure there are some flaws and I'm happy about every tip. See you next time!
