Let's design an online shop together and win the golden Stevie Award

Together with the company BIOvative, Jörg Dennis Krüger won a golden Stevie Award. Not only that, he's looking for another online store to win the next Stevie Award.

Link to E-Commerce X-Ray: https://jdk.de/pages/ecommerce-x-ray-2023/

TRANSCRIPTION OF THIS EPISODE OF THE PODCAST

Hi, my name is Jörg Dennis Krüger, and as the big award presenter said at the entrance:

Yes, I am the Conversion Hacker. 

And in this little special edition I would like to be happy that we won two Stevie Awards. 

What is the Stevie Awards? The Stevie Award? The Stevie Award is an international business award. The Stevie Award exists all over the world. There is the Germans Words, there is the one in the USA, and there are other Stevie Award offshoots, all of which recognize that companies have done great things. The way it works is that you apply for free, then the whole thing goes to a jury.

There is also information on the Stevie Award website about who is on the jury. The individual jury members in different committees for the different areas then rate each individual rating on a scale of one to ten. And whoever has the most points gets the golden Stevie Award. Whoever has the second most points receives the silver Stevie Award. And above a certain threshold, i.e. if you don't get over a certain level, you won't get any Stewart at all. And in some cases there is also a Bronze Stevie Award if there are so many good applications. 

And we've been doing this for three years. In the first year we won the Gold Stevie Award for Most Innovative Company of the Year. In the second year we won the Stevie Award in Gold for our “Think Conversion Masterclass”, where we teach the whole topic of A/B testing, personalization and so on. And this year we also applied for the Product of the Year category. We also won this category, but only in syllable. For our e-commerce X-Ray for 9.95 analyze online shops. Take a look at jdk.de, there is a link to the E-Commerce X-Ray, or feel free to google “JDKrüger E-Commerce X-Ray”. I'll also put a link down here in the show notes. 

But what I'm most excited about is that we won a gold Stevie Award for Best Online Shop of the Year. We started working with the company BIOvative last year, and BIOvative is doing something really great. They make compostable plastic bags. They are made from corn starch and are actually compostable in your home compost.

And now comes the highlight: These are best organic garbage bags. So, I put all my organic waste in, throw it through my organic waste bin, and I can just have it picked up because it can easily be composted by the municipal utilities. And still really great! They also have very large organic waste bags, 240 liters, which fit directly into the organic waste bin. That means no more trouble in the organic waste bin, just throw the thing in there. It's picked up every two weeks and it's wonderful. No maggots in summer, nothing. Anyone who has such an organic waste bin at home knows what I'm talking about.

So, and of course they discovered online, they already had Amazon as a very strong sales channel. And then they wanted to launch their own online shop, or they already had one at Biovative-Products.de. However, that was “plain vanilla Shopify”, so there wasn’t really much, it didn’t look good, there was nothing, they didn’t actually sell anything about it, it wasn’t SEO optimized either. 

And as a conversion hacking company, we naturally think about where the potential really is in a shop? So where do we really have to start to make something like this sell more? And here we noticed something very special. We have to give the product a really emotional charge. We have to show that. If I explain it like that, then it's not a bad thing. Then I think I have already sold it convincingly and explained why you should buy this product. But if I just show the product in a shop, “compostable garbage bag,” it doesn’t come across as well. That means we produced videos and not just small videos, but really real video production. 

Because I have a larger team, a creative team in Austria. I work with them freely and firmly. They run a few of their own online shops and also do completely different things, like recording football games, the Champions League and things like that. But then also work with us on such great e-commerce projects. That means if you want a hot video, just get in touch. So great videos in every respect, really strong sales videos. So CEO Founder Stories etc.

So just let us know. This isn't an advertisement, it's not a standard product, but we can do really cool things there. With a €40,000 camera, a full team and everything that goes with it. I made a video myself. Maybe soon there will finally be our company video here, where we really threaten to record everything properly. 

Anyway, we did that for BIOvative, so really great, CEO founder story, really great large-format images, but also testimonials. Where we put people in the kitchen, let them cut vegetables, let them try out these bags, how they fit, how they work, whether they can hold wet things in them and so on. 

We then produced them accordingly for advertising on Instagram and TikTok, but also of course for the website itself. And we also took great photos, i.e. really good photos in the same environment as the testimonials, so to speak, so that you can really see the products, not just in the role. But really: How does the product work? What does that hold up to? How can I deal with this? How do I get this open? These bags are just really great. Made in Germany. Extremely good, you can see that really well in these pictures. 

And that was a significant part, and one of the most significant parts, that we won this golden Stevie Award for Biovative.de. Funnily enough, we programmed the site twice. We first set it up on Shopify because the old shop was on Shopify, and then we decided we didn't like it. We didn't have enough options on Shopify for such an awesome product and then migrated everything again to WooCommerce. That was no effort at all, because the conception is of course the main effort to implement it properly. After all, of course we had many more options. 

For example, what is definitely being planned here is to create a proper sales funnel, a freebie funnel. I'd like to do an issue next time about what exactly that means. With this funnel we can offer free products in exchange for shipping costs or something similar in order to make the products even more popular.

Because a single bag, a single roll of course doesn't cost much. Yes, and so we have now set up a proper SEO area in the magazine area, the one that everyone really wanted. From a conversion perspective, I say: “Yes, you can do it, it doesn’t do much good, but it doesn’t do any harm either.” But it just ensures that they can still produce a bit of content, because they obviously want to get their message out there. 

That was a small point of contention here too: How strong do you make branding? How strong is conversion optimization? I'm the hardcore conversion type who says: "You absolutely have to sell!" We've definitely implemented that a little less here than I would have implemented it in my own shop. But branding is of course also important and especially important in a situation like this because these bags are not only available in their own online shop. They are also available at DM and Rewe, for example. Another idea would be to offer it at Fressnapf as a dog bag or as a shopping bag. So yes, there has to be a bit of branding there too, so that you go into the physical store and don't just sell hardcore online. But yes, so let’s take a look: Biovative.de. 

And if you want a great online shop with all the bells and whistles, just contact me jdk@jdk.de or simply via my website jdk.de. Then let's talk about how we can work together to design an online shop that wins prizes. Because a golden Stevie Award as the best online shop in 2023 is a pretty cool thing. And I would like to win that again next year.

So get in touch, bring some money with you for an online shop, and then we'll win the golden Stevie Award together next year. So, I'm looking forward to it. All the best and don't forget: Follow Jörg Dennis Krüger on Instagram or go to the Facebook page, Jörg Dennis Krüger and see what great things we post there. We try to spread knowledge everywhere and always stay informed on all social media channels. See you soon next time, and last request, give it five stars on Spotify and iTunes. 

See you then, Ciao!

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