Page speed optimization: your weapon for better conversion optimization

Most search engine optimization (SEO) and conversion rate optimization (CRO) specialists would agree that page speed affects both the user experience and the conversion rate of a website. In this article, we take an in-depth look at the importance of page speed for conversion optimization and how to improve page speed to get the best results.

Why is page speed so important for conversion optimization?

Firstly, page speed is a ranking factor for Google. So slower pages can lead to a website being ranked lower in the search engine, resulting in fewer organic visitors. Secondly, and perhaps most importantly, research shows that internet users are impatient. Studies find that up to 47 percent of visitors expect a website to load in less than two seconds and will abandon the site if it doesn't load within three seconds. So if a website is too slow, many potential customers will be lost before they can even engage with the site's content.

How does page speed affect conversion?

Studies have shown that page speed has a direct impact on conversion rates. A report by Akamai found that every second of loading time over three seconds leads to a 7% drop in conversion rate. Other studies find similar results, with websites that load in less than two seconds showing significantly higher conversion rates than those that take longer.

How to improve your page speed

There are many things you can change on a website to improve speed and here are some simple strategies:

Conclusion

Page speed optimization is an important aspect of SEO and conversion rate optimization. Slow pages lead to a poor user experience and can significantly reduce the number of page views and conversions. Therefore, it is important to monitor page speed and improve it where necessary to ensure your website is performing to its full potential.

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