Increase your online sales through conversion optimization!

Identification of highly effective key figures to increase sales in the online store

Increasing sales is one of the main goals of an online store. However, without precise key figures, this goal is difficult to achieve. It is crucial to focus on the right key figures. This article presents various key figures that can contribute to increasing sales in an online store.

Increase in sales in the online store

The increase in sales depends directly on the monitoring of specific key figures. Sales increase when you focus on the most important metrics. These provide information on how customers behave and make decisions. The following key figures are of central importance:

  • Average order value (DBW): The average order value shows the average amount that customers spend per purchase. An increase in the average order value means that customers buy more products or select higher-priced items.
  • Repeat buyer rate: The repeat customer rate indicates how many customers make regular purchases from an online store. Long-term customer loyalty and repeat purchases increase sales sustainably, as regular customers often spend more money and are less cost-intensive to acquire than new customers.
  • Shopping cart abandonment rate: The shopping cart abandonment rate shows the percentage of customers who do not complete the checkout process after adding products to their shopping cart. A high abandonment rate can indicate problems in the checkout process or unfavorable shipping costs. By reducing cart abandonment, more sales can be completed and revenue can be increased.

Conversion optimization for eCommerce

An optimized conversion rate is indispensable. It shows how efficiently visitors become customers. The following aspects have a significant influence on the conversion rate:

  • Page load time: Page load time has a significant impact on the user experience. Fast loading times improve the user experience and increase the likelihood of visitors becoming customers. A slow page load time, on the other hand, can lead to frustration and a loss of potential customers.
  • Easy navigation: Intuitive navigation helps users to find and buy products quickly. A clearly structured website with clear categories and a search function makes it easier for visitors to find their way around the online store and increases the conversion rate.
  • Signals of trust: In order to gain the trust of customers, online stores should use trust signals such as ratings, certificates or customer references. These signals convey the impression of seriousness and reliability and increase visitors' willingness to buy.

Sales-promoting key figures in eCommerce

Key figures such as shopping basket size and conversion rate are crucial for success. Sales-promoting key figures help to identify weak points and take targeted measures:

  • Conversion Rate (CR): The conversion rate indicates how many visitors become paying customers. A high conversion rate means that many visitors complete the purchase. The conversion rate can be increased by optimizing the website, the checkout and other relevant areas.
  • Customer lifetime value (CLV): The customer lifetime value shows the average value of a customer over the entire business relationship. A high CLV indicates that a customer is profitable in the long term and makes repeated purchases from an online store. Measures to increase CLV can include, for example, customer loyalty and cross-selling.
  • churn rate: The churn rate indicates how many customers leave the online store and do not return. A low churn rate shows that customers remain loyal to the store and make repeat purchases. Measures to reduce the churn rate can include targeted customer loyalty measures or personalized offers.

Increase online sales

In order to increase online sales, it is necessary to focus on key performance indicators. It is important to keep an eye on the key metrics:

  • Traffic sources: Effective traffic sources attract qualified visitors who are potentially ready to buy. It is important to analyze which traffic sources generate the most conversions and which sources can be improved to increase sales.
  • Click-through rate (CTR): A high click-through rate means that ads and links are relevant and appealing to visitors. Optimizing the ad copy, ad placement and call-to-action can help to increase the click-through rate and boost sales.
  • User Experience (UX): A positive user experience leads to higher conversion rates and increasing sales. A user-friendly website with a clear structure, appealing design and intuitive operation increases visitor satisfaction and motivates them to buy.

Important key figures for online sales

Important key figures provide insights into the functioning of the online store. They offer areas for action to increase sales:

  • Page views: Many page views show that the store's content is interesting and arouses the interest of visitors. It can be helpful to analyze and optimize the most visited pages in order to improve the conversion rate.
  • Bounce rate: A low bounce rate shows that visitors remain interested in the content and continue to navigate the online store. A high bounce rate can indicate that visitors are leaving the site quickly and improvements are needed to keep them interested.
  • Customer feedback: Positive reviews and customer feedback strengthen the trust of potential customers and contribute to the positive reputation of an online store. It is important to actively collect and respond to customer feedback in order to build a good reputation and improve the customer experience.


Focusing on the right key figures is crucial. These lead to more sales in the online store. Continuous monitoring and optimization helps to identify trends and weak points at an early stage. This enables targeted measures to be taken and sales to be increased sustainably.

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