Efficient conversion rate optimization for your eCommerce

Qualified traffic through conversion rate optimization for eCommerce

Conversion rate optimization (CRO) for eCommerce is ultimately about improving your online store for users and thus encouraging them to perform certain actions, such as signing up for a newsletter, adding products to the shopping cart or completing a purchase. Today, CRO is an indispensable tool for any online store that serves to maximize sales.

Transactional keywords and their meaning

Transactional keywords are a decisive aspect in optimizing the conversion rate. Transactional keywords are search queries in which the intention of the searcher to perform a specific action is clearly recognizable. Examples of such keywords are

  • Buy 'Nike Shoes
  • 'order sterling silver earrings'
  • 'Buy Moleskine notebook cheap online'

Of the listed keywords, the keyword "sterling silver earrings order" is selected and treated in more detail.

'Order sterling silver earrings' - How to optimize your conversion rate

To optimize the conversion rate for the keyword 'order sterling silver earrings', several factors are crucial. These factors are also referred to as related keywords or long-tail keywords. They can be used in combination with the main keywords to increase traffic to your eCommerce store.

These related keywords could be:

  • 'High-quality sterling silver earrings'
  • 'Genuine sterling silver earrings'
  • 'Sterling silver earrings with zirconia'
  • 'sterling silver earrings care'

Success in search engine optimization (SEO) depends on good research into the following factors:

User friendliness

The first thing you need to ensure is that your website is easy to navigate. Users should be able to get to the products they are looking for quickly and effortlessly. It's also essential that your site looks good and works smoothly on all devices - desktop, tablet and smartphone.


The content on your site is just as important. Make sure that it is relevant to your target group and offers them added value. Comprehensive product descriptions, customer reviews and high-quality images are just a few examples of how you can improve the content of your online store.

Fast loading time

The loading time of your website has a significant impact on the user experience and therefore also on your conversion rate. Several studies have shown that a loading time of more than three seconds significantly increases the bounce rate. Your site should therefore load as quickly as possible.

Confidence building

Trust is a decisive factor in online shopping. The use of quality seals, secure payment methods and clear shipping and return policies make customers feel safe on your site, which has a positive effect on the conversion rate.


Optimizing your online store for the keyword 'order sterling silver earrings' can make a decisive contribution to increasing the conversion rate and consequently also the turnover of your store. The use of related keywords and a user-friendly design of your eCommerce store are some of the most important steps in this process.

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