Vergiss alles andere:

Die Conversion-Rate entscheidet!

"Jörg Dennis Krüger is the right man when it comes to pushing online sales"

(Jochen Schweizer, investor on the German version of "Shark Tank")

Some success stories

Problem
Biovative faced the challenge of presenting its unique products to a wide audience. To achieve this, a platform was needed that not only included an online store, but also knowledge articles, an appealing corporate design and meaningful videos and images.

Goal
The aim was to create a comprehensive presence that would effectively appeal to and convince Biovative's target group. It was important not only to sell the products, but also to strengthen the brand and gain the trust of customers.

Solution
We supported Biovative throughout the entire project. By analyzing the target group, conducting user interviews, identifying sales arguments, planning the website and creating extensive media content, including CEO videos, promotional videos, team and product photos and product texts, we developed a tailor-made solution. The entire store was programmed on the basis of WooCommerce. 

We were awarded the "Online Shop of the Year" at the Stevie Awards for our work.

Problem
"Bulls Coffee", founded by Ola Bull and known from "2-Minuten-2-Millionen", offers innovative coffee capsules made from wood shavings and filled with high-quality coffee from Colombia. The challenge was to develop a concept for the online store that emphasizes and effectively communicates the uniqueness of the product.

Goal
The aim was to create an appealing online store that not only presents the products in the best possible way, but also emphasizes the unique selling points (USPs) and increases organic visibility through a well thought-out SEO concept. Of course, the overall aim was to achieve a high conversion rate and build a scalable online business.

Solution
Together with Ole Bull, we developed a comprehensive concept for the online store. This included the product presentation, the presentation of the USPs, the creation of an SEO concept and the technical implementation in Shopify. Our work enables Bulls-Coffee to successfully market their innovative product idea online.

Problem
Genusswelt Hanstedt began as an addition to a travel agency to offer products that people want to bring back from their travels. With the decline in travel due to Covid-19, the online store gained in importance.

Goal
The aim was to design the online store in such a way that it reflects the variety and quality of the products and appeals to customers even without the travel experience. The challenge was to find an appealing presentation and structure for the store.

Solution
We provided Stefanie Hellmann and her team with intensive training to create the online store from scratch. The focus was on the conception of the products, the development of an appealing presentation and structure. Our approach enabled Genusswelt Hanstedt to successfully navigate through the pandemic and adapt their business model to the new circumstances.

Problem
Geschenke24 was already a successful online store with a monthly turnover of around 250,000 euros. The challenge was to increase the conversion rate in order to make more effective use of the existing traffic, especially organic traffic and traffic via Google Ads.

Goal
The aim was to significantly increase the conversion rate through targeted measures in order to persuade more users to make a purchase. This was to be achieved by addressing and using existing traffic more efficiently.

Solution
To achieve this goal, we relied on A/B testing and personalization. By testing different versions of the homepage, product pages, category pages and checkout pages, we were able to identify the key conversion triggers. Personalization played an essential role in consistently delivering the best-performing experiences and providing customized views to visitors coming from specific sources. These strategies led to a significant increase in conversion rates and increased monthly revenue to around EUR 1 million. Eventually, Geschenke24 was sold to an e-commerce holding company for a multi-million euro sum.

JÖRG

DENNIS

KRÜGER 

The Conversion Hacker

Over 25 years experience in online marketing

Author of bestselling books "Conversion boosting with website testing" and "Web Content Management".

Over 100 million euros in additional sales through thinkCONVERSION®.

Germany Conversion Expert #1

Ich lebe für Conversion-Optimierung und Growth-Hacking. Vor über 20 Jahren begann ich, die Technik dahinter zu erforschen. Ich verfasste die Standardwerke zu Conversion-Optimierung und Content-Management in Deutschland und half  bereits hunderten Unternehmen, ihre Conversion-Rate und ihren Erfolg zu steigern.