Jörg Dennis Krüger is the founder and managing director of JDKRUEGER GmbH. He has worked in conversion optimisation since 2006: at QUISMA (GroupM) he built the conversion business, at Sixt he was responsible for conversion, usability and tracking of the global websites, and at Regiondo he led product marketing and performance marketing. With JDKRUEGER&CO he finds where online shops lose buyers and makes sure they sell more.

Krüger is the author of "Conversion Boosting mit Website Testing" (2011), host of the podcast "Der Conversion Hacker" and has won 4× Gold at the German Stevie Awards (2021, 2022, 2023, 2025).
